Branding gives an identity to your business & creates a positive image! As a bridge that connects the company to the customer, branding has become a must for every business!
Branding is all about helping people to know, understand and want your offering (product, service, idea). It is the process of making your products, services and your company is known, preferred and wanted.
Well-built brands give a company or product personality and evoke emotional and subliminal characteristics that are not necessarily found in the company or product themselves.
For Example, imagine if you are given two translucent envelopes both carrying soap. What value you associate with them when you open them:
Envelope 1: A bar of white color soap.
Envelope 2: A packaged bar of soap with the following description written on it “Dove Beauty Soap.”
Envelope 2: A packaged bar of soap with the following description written on it “Dove Beauty Soap.”
Branding involves creating mental structures and helping consumers organize their knowledge about products and services in a way that clarifies their decision making and in the process provides value to the firm.
The key to branding is that consumers perceive differences among brands in a specific product category. Marketers can take benefit from this differentiation. Therefore branding is able to drive market leadership. Powerful brands can drive success in competitive and financial markets, and indeed become the organization’s most valuable assets.
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.