What is Number Masking?
Number masking systems are the best way for businesses like the food delivery industry to keep their customers’ identity, and prevent misuse of sensitive information, i.e. phone numbers etc.
These are the five advantages of the number masking system:
1. Number masking system will bring confidence in the relation between customers and the industry.
2. Some cases came in consideration where food delivery guys misused the customer’s contact number and disturbed them by repeated calls, so it could be stopped by the Number masking system.
3. Customers will feel more safe and secure to recommend the others to order food online.
4. There will be limited time to talk professionally to the customers and the business, it will avoid informal talks and will save time to both customers and the business.
5. The sender and the receiver get a temporary number to call when necessary, so they both have a secure talk without worrying about misuses of their personal data.
Number masking system uses a short-lived phone number for each user, allowing them to communicate easily during a specified time period. The same system can also allow the users to send SMS to each other, without revealing their personal phone numbers. It is a great technique for the privacy of the users. This system will prevent people from frauds and unwanted calls and SMSs.
Number masking system is beneficial not only for the food delivery industries but also for the ecommerce companies like flip-kart and amazon etc. Masked calling system is the technique that is made possible by Voice APIs, where a developer can set up phone number proxies to keep parties from knowing each other's phone numbers during a call. Hence there will be involvement of third parties who will have access to both the sides during calls and SMSs sending process. There industries will have to be a little cautious when it comes to choosing a trustworthy company for this entire work process. If I will have to take any decision regarding this work process, I would definitely enquire about the whole process system to the people whom I will trust and have access to all the important data related to the call process of the industry and the customers as well.
Since this system has been introduced there are some good opportunities for new players to come into this game.